- Identify the key metrics. You need benchmark data so you know what realistic goals are, then track them and publish your performance along with a brief comment from time to time on how things are trending and how you compare with others, particularly your primary competitors. The best thing about this is that it is a system that develops a life of its own.
- Measure it. Automatically, people start to think about improving things. Then the fun part, stuff begins to improve by itself. Once in place, the system just hums along and the benefits appear, because it has motivated people to think about it, and figure out what they can do to make it better.
- Communicate it. Publish your numbers, and explain to people how what they do affects the company as a whole and its success/failure. Once they see the numbers, employees quite often start to modify their behavior for the better.
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